I believe in Design Thinking as one of the most powerful tools for solving today’s complex business challenges. And have more than 15 yrs of experience using human-centered design to solve business challenges across a range of categories. Including building new ventures from the ground up, helping companies create strategic visions and expand into new product and service platforms. 

Prior to setting up my own creative studio, I led research and design strategy across digital, physical and service design, stewarding large multidisciplinary teams at IDEO for over 6 years. Including leading a two-year long engagement with Mass Mutual to build a new venture from the ground up, called Society of Grownups. Designing a brand identity, a digital platform with sophisticated financial planning tools and a brick-and-mortar locale acting as the company’s clubhouse and headquarters. The work received several awards including a Webby and Core 77 Design Award. 

My years at IDEO were followed by a deep dive into the digital health space, leading Design at Evidation Health, and understanding how everyday behaviors and health interact. Leading design efforts across both their consumer and enterprise platform.

Today, I partner with companies and other creatives to envision, design and build experiences and products that contribute to closing the gender gap and empower women within categories of health, education, food and more.

I work independently or form teams of experienced design strategists, researchers and designers based on individual client needs.

My specialty areas include: 

• Design Thinking/Human Centered Design

• Holistic service design; user experiences from beginning to end across physical and digital platforms. 

• Bringing product design and services from strategy to market

• User Research (Qualitative and Quantitative) 

• Building bold brand identities

• Concept development and storytelling

• Creative collaboration, project leadership and management.

CLIENTS:

Cora

Remind Coaching

Good Eggs

Everlane

Evidation Health

Closed Loop Partners

Amend at UCSF

Quinn Snacks

CREATIVE PARTNERS:

The Blumline Collective

Be Clear

IDEO Alumni collaborators